B
Evidence Grade B
Graded
under review
Safe to Cite
Current
44%
44% -- conversion rate lift for Mobile app paywalls (3 products vs 2 products) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
32,303,995
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Superwall
Primary
Tier A
https://superwall.com/blog/how-many-products-should-you-offer-on-your-paywall ↗
Source Article
How many products should you offer on your paywall? | Superwall Blog
How many products should you offer on your paywall?
We pulled data from over 32M paywall interactions to determine how many products you should show on your paywall
This is a question that every app developer faces at some point. There are a lot of factors to consider, and it can be tough to know wh…
Original Research
Superwall
· Original study ↗
Methodology
Segmented by number of products on paywall; apps with at least 2 tests comparing product counts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile app paywalls (3 products vs 2 products): 44% conversion rate lift. Source: Superwall (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/three-products-vs-two-conversion-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/three-products-vs-two-conversion-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- conversion rate lift for Mobile app paywalls (3 products vs 2 products)<br><small>Source: Superwall (2026) · <a href="https://lighthousedata.io/data/three-products-vs-two-conversion-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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