B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- dormant guest reactivation rate for hotel three-email re-engagement sequences (2025)
A three-email re-engagement sequence recovers 8% to 15% of dormant guests on average.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
designodin.com
Primary
Tier C
https://designodin.com/hospitality/blog/re-engagement-campaigns-for-cold-hotel/ ↗
Source Article
Hotel Email Re-Engagement: How to Win Back Cold Guests
A hotel email re-engagement campaign is a structured sequence of messages sent to past guests who have stopped opening your emails, with the goal of either reviving their interest or cleanly removing them from your active list. Done right, it re…
Original Research
designodin.com
· Original study ↗
Methodology
Range 8-15%; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel three-email re-engagement sequences: 8% dormant guest reactivation rate. Source: designodin.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/three-email-sequence-reactivation-8-15
HTML Embed
<blockquote cite="https://lighthousedata.io/data/three-email-sequence-reactivation-8-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- dormant guest reactivation rate for hotel three-email re-engagement sequences<br><small>Source: designodin.com (2025) · <a href="https://lighthousedata.io/data/three-email-sequence-reactivation-8-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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