B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
55%
55% -- percentage of decision makers using thought leadership content to vet firms for B2B decision-makers (2024)
55% of decision-makers surveyed by Edelman use thought leadership content as an important way to vet potential firms.
- The specific year and methodology of the cited Edelman study are not detailed in the text.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://www.pitchly.com/blog/build-a-thought-leadership-strategy-for-your-firm ↗
Source Article
Building an Effective Thought Leadership Strategy for Your Firm
Building an Effective Thought Leadership Strategy for Your Firm
Trust and proven expertise are some of the biggest strengths you can have on your side when it comes to landing new clients. People want to do business with firms whose knowledge they can rely on. If you can highlight the genius of the …
Original Research
Edelman
· Original study ↗
Methodology
Edelman survey of decision-makers, cited by Pitchly blog; original study details not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B decision-makers: 55% percentage of decision makers using thought leadership content to vet firms. Source: Edelman (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thought-leadership-vetting-firms-55-percent
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<blockquote cite="https://lighthousedata.io/data/thought-leadership-vetting-firms-55-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- percentage of decision makers using thought leadership content to vet firms for B2B decision-makers<br><small>Source: Edelman (2024) · <a href="https://lighthousedata.io/data/thought-leadership-vetting-firms-55-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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