B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- decision makers rethinking vendor relationships after thought leadership for B2B decision-makers (2026)
70% of B2B decision-makers stated that thought leadership content made them rethink an existing vendor relationship.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman-LinkedIn
Primary
Tier C
https://www.altaconsulting.ca/post/the-monthly-thought-leadership-engine-why-marketing-leaders-need-… ↗
Source Article
The Monthly Thought Leadership Engine: Why Marketing Leaders Need a Real Framework (Not More AI Content)
Original Research
Edelman-LinkedIn
· Original study ↗
Methodology
Edelman-LinkedIn B2B Thought Leadership Impact Study, as cited by author.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B decision-makers: 70% decision makers rethinking vendor relationships after thought leadership. Source: Edelman-LinkedIn (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thought-leadership-vendor-rethink
HTML Embed
<blockquote cite="https://lighthousedata.io/data/thought-leadership-vendor-rethink" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- decision makers rethinking vendor relationships after thought leadership for B2B decision-makers<br><small>Source: Edelman-LinkedIn (2026) · <a href="https://lighthousedata.io/data/thought-leadership-vendor-rethink" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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