B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- share of decision makers saying thought leadership builds trust for B2B decision-makers (2025)
61% of decision-makers say thought leadership builds trust when evaluating a vendor.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier B
https://linkability.us/strategic-visibility-for-professional-services/ ↗
Source Article
Strategic Visibility for Professional Services Firms
The Visibility Strategy High-Trust Firms Use to Build Influence — Without the Noise
In a world obsessed with viral views and constant content, a different kind of business is quietly winning.
You won’t see them running TikTok challenges.
They aren’t chasing likes or posting five times a day.
And yet…
Original Research
LinkedIn
· Original study ↗
Methodology
Cited from LinkedIn's B2B Thought Leadership Impact Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B decision-makers: 61% share of decision makers saying thought leadership builds trust. Source: LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thought-leadership-trust-decision-makers-2025
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<blockquote cite="https://lighthousedata.io/data/thought-leadership-trust-decision-makers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of decision makers saying thought leadership builds trust for B2B decision-makers<br><small>Source: LinkedIn (2025) · <a href="https://lighthousedata.io/data/thought-leadership-trust-decision-makers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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