B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- share saying thought leadership proves organization understands business challenges for decision makers and C-Suite executives (2021)
63% of decision makers and C-Suite executives surveyed in Edelman's 2021 study stated that thought leadership is important in providing proof that an organization genuinely understands and can solve its specific business challenges.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2021
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier B
https://swatt-books.co.uk/sharing-thought-leadership ↗
Source Article
Sharing Thought Leadership Can Triple Your Revenue - SWATT Books
Did you know that the knowledge that you take for granted could be worth three times your current revenue? My first book Stress-Free Self-Publishing, in which I simply shared the steps I use to publish my clients’ books, tripled my business in two months.
When I was writing that book, a lot of peopl…
Original Research
Edelman
· Original study ↗
Methodology
Edelman Thought Leadership Impact Report survey
Methodology documented
Segmentation
Industrymarketing
Company SizeEnterprise
RegionUK
RoleC-Suite executives
Cite this stat
Plain Text
decision makers and C-Suite executives: 63% share saying thought leadership proves organization understands business challenges. Source: Edelman (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thought-leadership-proof-of-capability
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<blockquote cite="https://lighthousedata.io/data/thought-leadership-proof-of-capability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share saying thought leadership proves organization understands business challenges for decision makers and C-Suite executives<br><small>Source: Edelman (2021) · <a href="https://lighthousedata.io/data/thought-leadership-proof-of-capability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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