B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share of decision makers influenced by thought leadership for B2B decision-makers (2025)
73% of decision-makers say high-quality thought leadership influences their perception of a company more than traditional marketing materials or advertising.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman-LinkedIn
Primary
Tier B
https://campaignsoftheworld.com/news/how-factorial-marketed-one-thought-leadership-over-ads/ ↗
Source Article
How Factorial Marketed ONE: Thought Leadership Over Ads
Imagine launching a game-changing AI agent without a single paid ad blast, yet you still dominate conversations in HR tech circles. That’s exactly what Factorial pulled off with Factorial ONE this past October, in Barcelona. You’re about to discover how their event-driven, executive-fueled strategy …
Original Research
Edelman-LinkedIn
· Original study ↗
Methodology
Edelman-LinkedIn B2B Thought Leadership Impact Report 2025, as cited by Campaigns of the World
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B decision-makers: 73% share of decision makers influenced by thought leadership. Source: Edelman-LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thought-leadership-influences-decision-makers-2025
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<blockquote cite="https://lighthousedata.io/data/thought-leadership-influences-decision-makers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of decision makers influenced by thought leadership for B2B decision-makers<br><small>Source: Edelman-LinkedIn (2025) · <a href="https://lighthousedata.io/data/thought-leadership-influences-decision-makers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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