B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
53%
53% -- third purchase probability for retail customers (2026)
Once a customer makes a second purchase, the probability that they make a third purchase is 53%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Endear
Primary
Tier B
https://birdseyepost.com/blog/vip-direct-mail-automation. ↗
Source Article
VIP Direct Mail Automation: 6 Triggers for High
Original Research
Endear
· Original study ↗
Methodology
Cited from Endear's retail data on repeat purchase behavior; no specific date or sample size given.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail customers: 53% third purchase probability. Source: Endear (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/third-purchase-probability-53-percent
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<blockquote cite="https://lighthousedata.io/data/third-purchase-probability-53-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- third purchase probability for retail customers<br><small>Source: Endear (2026) · <a href="https://lighthousedata.io/data/third-purchase-probability-53-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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