B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
55%
55% -- abandon cart email capture rate for 3rd party abandon cart vendors (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CohereOne
Primary
Tier B
https://live-cohereone.pantheonsite.io/using-tried-and-true-direct-marketing-tactics-to-improve-emai… ↗
Source Article
Using “Tried and True” Direct Marketing Tactics to Improve Email Performance - CohereOne
By most ROI analysis, email is one of the top ROI channels, but contributing to this high ROI figure is the very low cost of sending an email on a per customer basis. And that is part of the problem – ease and cost. I challenge you to think about this…. you are probably over-emailing your email file…
Original Research
CohereOne
· Original study ↗
Methodology
CohereOne client experience
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
3rd party abandon cart vendors: 55% abandon cart email capture rate. Source: CohereOne (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/third-party-capture-rate-55pct
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<blockquote cite="https://lighthousedata.io/data/third-party-capture-rate-55pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- abandon cart email capture rate for 3rd party abandon cart vendors<br><small>Source: CohereOne (2024) · <a href="https://lighthousedata.io/data/third-party-capture-rate-55pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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