B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- share of branded emails sent by third party providers for Pharma branded email campaigns (2023)
58% of branded emails were sent by third-party email providers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZoomRx
Primary
Tier A
https://blog.zoomrx.com/how-to-stand-out-in-a-saturated-digital-market/ ↗
Source Article
How to Stand Out in a Saturated Digital Market
As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36 seconds per visit on each healthcare-related website, which works out to only aroun…
Original Research
ZoomRx
· Original study ↗
Methodology
ZoomRx PERxCEPT omnichannel intelligence data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 58% | |
| 2024 | 58% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pharma branded email campaigns: 58% share of branded emails sent by third party providers. Source: ZoomRx (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/third-party-branded-emails-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/third-party-branded-emails-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of branded emails sent by third party providers for Pharma branded email campaigns<br><small>Source: ZoomRx (2023) · <a href="https://lighthousedata.io/data/third-party-branded-emails-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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