B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- survey completion lift from thank you vs apology for experiment participants given wrong survey (2019-12)
Participants were 31% more likely to complete a survey after receiving the wrong one when thanked rather than apologized to.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2019-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Marketing (You, Yang, Wang & Deng)
Primary
Tier A
https://app.sciencesays.com/p/thanks-not-sorry ↗
Source Article
Say “Thank you” not “Sorry”
Original Research
Journal of Marketing (You, Yang, Wang & Deng)
· Original study ↗
Methodology
12-experiment academic study published in Journal of Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
experiment participants given wrong survey: 31% survey completion lift from thank you vs apology. Source: Journal of Marketing (You, Yang, Wang & Deng) (2019-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thank-you-survey-completion-lift-31pct
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<blockquote cite="https://lighthousedata.io/data/thank-you-survey-completion-lift-31pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- survey completion lift from thank you vs apology for experiment participants given wrong survey<br><small>Source: Journal of Marketing (You, Yang, Wang & Deng) (2019-12) · <a href="https://lighthousedata.io/data/thank-you-survey-completion-lift-31pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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