B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- average booking value growth rate for Chinese hotel guests in Thailand (2025)
Average booking value from Chinese guests rose by roughly 28% for Thai tourism brands running Xiaohongshu campaigns.
- Reported as roughly 28%
- Based on case study / agency data for Thai tourism brands running Xiaohongshu campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MMG Thailand
Primary
Tier C
https://mmgthailand.com/the-power-of-xiaohongshu-how-thai-hotels-capture-chinese-demand/ ↗
Source Article
The Power of Xiaohongshu: How Thai Hotels Capture Chinese Demand - MMG Thailand
The New WeChat Playbook for the AI Search Era
The way Chinese consumers are changing how they search. Instead of relying only on Baidu, many now ask AI assistants like DeepSeek, Doubao, and Baidu ERNIE for direct recommendations.
Chinese travelers are increasingly planning trips via Xiaohongshu, whe…
Original Research
MMG Thailand
· Original study ↗
Methodology
MMG Thailand client case study; single-property/agency-reported result
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionAPAC
Channelmulti-channel
Cite this stat
Plain Text
Chinese hotel guests in Thailand: 28% average booking value growth rate. Source: MMG Thailand (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thai-hotel-chinese-guest-booking-value-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/thai-hotel-chinese-guest-booking-value-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- average booking value growth rate for Chinese hotel guests in Thailand<br><small>Source: MMG Thailand (2025) · <a href="https://lighthousedata.io/data/thai-hotel-chinese-guest-booking-value-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.