B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37.6%
37.6% -- share of consumers preferring texting for consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37.6%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leadferno
Primary
Tier A
https://leadferno.com/blog/the-hidden-costs-of-live-chat-why-small-businesses-can-encounter-more-pro… ↗
Source Article
The Hidden Costs of Live Chat: Why Small Businesses Can Encounter More Problems Than Solutions - Leadferno
In the age of expectations for quick and even instant communication, small businesses often first look to live chat as a golden solution. Live chat has been a mainstream tool for small businesses for over a decade now. The hope is to connect with prospects and customers in real time, to enhance cust…
Original Research
Leadferno
· Original study ↗
Methodology
Leadferno survey of 2,000 consumers on preferred communication channel
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 37.6% share of consumers preferring texting. Source: Leadferno (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/texting-top-communication-channel-preference
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<blockquote cite="https://lighthousedata.io/data/texting-top-communication-channel-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.6%</strong> -- share of consumers preferring texting for consumers<br><small>Source: Leadferno (2026) · <a href="https://lighthousedata.io/data/texting-top-communication-channel-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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