B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- sms open rate within 3 minutes for SMS recipients (2023)

Name: Sms Open Rate Within 3 Minutes Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2023 · Pew Research Center

90% of people open a text message within 3 minutes.

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Attribution: Pew Research Center View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2023

Entity

SMS recipients

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Pew Research Center Primary Tier C

https://leadferno.com/blog/top-10-reasons-to-text-with-customers ↗

Confidence: 48/100 Vintage: 2023 Channel: Wayback

Source Article

Top 10 Reasons To Text With Customers - Leadferno

Top 10 Reasons To Text With Customers Adding text messaging to your business communication can greatly impact sales, service and the customer experience. View our top 10 reasons and stats to start texting with your customers. Texting for business has been around for some time now, but it still hasn’…

Original Research

Pew Research Center · Original study ↗

Methodology

Cited stat from third-party sources

Methodology documented

Segmentation

IndustryRetail RegionUS RoleAll marketers Channelsms

Cite this stat

Plain Text

SMS recipients: 90% sms open rate within 3 minutes. Source: Pew Research Center (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/text-open-rate-3-minutes

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<blockquote cite="https://lighthousedata.io/data/text-open-rate-3-minutes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- sms open rate within 3 minutes for SMS recipients<br><small>Source: Pew Research Center (2023) · <a href="https://lighthousedata.io/data/text-open-rate-3-minutes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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