B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- text information retention rate for Readers learning from text content (2021)
Viewers retain around 10% of information when presented in text format.
- cited from an unnamed study
- stated as around 10%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arrowfly.com
Primary
Tier C
https://www.arrowfly.com/the-power-of-video-marketing-why-it-works/ ↗
Source Article
The Power of Video Marketing - Why it Works
Original Research
arrowfly.com
· Original study ↗
Methodology
Same unattributed study as video retention figure; retention of identical information presented in text format.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Readers learning from text content: 10% text information retention rate. Source: arrowfly.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/text-learning-retention-rate
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<blockquote cite="https://lighthousedata.io/data/text-learning-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- text information retention rate for Readers learning from text content<br><small>Source: arrowfly.com (2021) · <a href="https://lighthousedata.io/data/text-learning-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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