B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- email ctr boost from customer testimonials for Email campaigns including customer testimonials (2026)
Including customer testimonials in email campaigns can boost click-through rates by 20% to 30%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reform
Primary
Tier C
https://www.reform.app/blog/lead-nurturing-goals-change-by-stage ↗
Source Article
How Lead Nurturing Goals Change by Stage
How Lead Nurturing Goals Change by Stage
Lead nurturing is about moving leads through their buying journey by delivering the right content at the right time. The process evolves across three key stages:
- Awareness: Focus on educating leads about their problem.
- Consideration: Show how your product…
Original Research
Reform
· Original study ↗
Methodology
Source reports a range of 20–30%; midpoint of 25% used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns including customer testimonials: 20% email ctr boost from customer testimonials. Source: Reform (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/testimonials-email-ctr-boost-20-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/testimonials-email-ctr-boost-20-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email ctr boost from customer testimonials for Email campaigns including customer testimonials<br><small>Source: Reform (2026) · <a href="https://lighthousedata.io/data/testimonials-email-ctr-boost-20-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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