B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34%
34% -- conversion rate increase with testimonials for Pages with client testimonials (2026)
Strategically placed client testimonials can increase conversions by 34%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
medianug.com
Primary
Tier B
https://www.medianug.com/blog/understanding-the-b2c-marketing-funnel-definition-and-importance ↗
Source Article
Understanding the B2C Marketing Funnel: Definition and Importance
Introduction
Understanding consumer behavior is crucial in a marketplace overflowing with choices. The B2C marketing funnel serves as an essential framework for brands navigating this complexity. This structured approach not only outlines the stages of a buyer's journey - from initial awareness to p…
Original Research
medianug.com
· Original study ↗
Methodology
Increase in conversions when strategically placed client testimonials are used.
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Pages with client testimonials: 34% conversion rate increase with testimonials. Source: medianug.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/testimonials-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/testimonials-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- conversion rate increase with testimonials for Pages with client testimonials<br><small>Source: medianug.com (2026) · <a href="https://lighthousedata.io/data/testimonials-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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