B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- ctr lift over control for Test Version A email vs control (client holiday campaign A/B split test) (Q4 2021)
In a Q4 2021 holiday email campaign A/B test, Test Version A generated a 44% increase in click-through rate (CTR) over the control.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
Q4 2021
Entity
Sample Size
1
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Optimization Shop (Jeanne Jennings)
Primary
Tier A
https://emailopshop.com/proof-that-click-through-rate-is-not-a-good-kpi/ ↗
Source Article
Proof that Click-through Rate is NOT a Good KPI - Email Optimization Shop by Jeanne Jennings
“We don’t have tracking set up for revenue or conversions. We just look at opens and clicks. Because the email with the highest click rate probably has the highest conversion rate as well, right?”
As an email marketing consultant and trainer, I hear this a lot.
I get it. It takes time, budget, and r…
Original Research
Email Optimization Shop (Jeanne Jennings)
· Original study ↗
Methodology
Single A/B split send within a client holiday email campaign; CTR-based selection would have picked Version A as winner
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Test Version A email vs control (client holiday campaign A/B split test): 44% ctr lift over control. Source: Email Optimization Shop (Jeanne Jennings) (Q4 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/test-version-a-ctr-lift-over-control-q4-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/test-version-a-ctr-lift-over-control-q4-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- ctr lift over control for Test Version A email vs control (client holiday campaign A/B split test)<br><small>Source: Email Optimization Shop (Jeanne Jennings) (Q4 2021) · <a href="https://lighthousedata.io/data/test-version-a-ctr-lift-over-control-q4-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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