B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23.8%
23.8% -- share of tennis followers from lower income groups for tennis followers (UK) (2025)
In 2025, 23.8% of tennis followers fell into the lower income group.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
savanta.com
Primary
Tier A
https://savanta.com/knowledge-centre/view/wimbledon-is-more-than-tennis-and-that-matters-for-brands/ ↗
Source Article
Wimbledon is more than tennis – and that matters for brands - Savanta
Few events illustrate the value of premium live experiences as clearly as Wimbledon. Its appeal lies not only in the tennis, but in the rituals that surround it, the audiences it attracts and the ways people engage with it across platforms.
Strawberries and cream: The commercial power of ritual
Ever…
Original Research
savanta.com
· Original study ↗
Methodology
Savanta BrandVue data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
tennis followers (UK): 23.8% share of tennis followers from lower income groups. Source: savanta.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tennis-followers-lower-income-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tennis-followers-lower-income-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.8%</strong> -- share of tennis followers from lower income groups for tennis followers (UK)<br><small>Source: savanta.com (2025) · <a href="https://lighthousedata.io/data/tennis-followers-lower-income-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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