B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
215,000,000
215,000,000 -- paid and earned impressions for Tennessee Department of Tourist Development 'Tennessee Sound Sites' campaign (2025)
The Tennessee Sound Sites campaign generated 215 million paid and earned impressions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
215,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of National Advertisers (ANA)
Primary
Tier A
https://www.anamulticulturalawards.org/a/page/2025_bestinshow-winner ↗
Source Article
2025 Best in Show Winner
Original Research
Association of National Advertisers (ANA)
· Original study ↗
Methodology
ANA Multicultural and Inclusive Marketing Excellence Awards campaign results announcement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tennessee Department of Tourist Development 'Tennessee Sound Sites' campaign: 215,000,000 paid and earned impressions. Source: Association of National Advertisers (ANA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tennessee-sound-sites-impressions-2025
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<blockquote cite="https://lighthousedata.io/data/tennessee-sound-sites-impressions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>215,000,000</strong> -- paid and earned impressions for Tennessee Department of Tourist Development 'Tennessee Sound Sites' campaign<br><small>Source: Association of National Advertisers (ANA) (2025) · <a href="https://lighthousedata.io/data/tennessee-sound-sites-impressions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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