B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- monthly usage rate for Temu (2025)
28% of US consumers use Temu on a monthly basis.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fluidmarketplaces.com
Primary
Tier C
https://www.fluidmarketplaces.com/news-insights/ask-the-expert-what-do-online-retailers-need-to-know… ↗
Source Article
Ask the expert: What do online retailers need to know about Amazon Haul?
Last month Amazon launched its Amazon Haul low budget shopping experience in the UK, having brought it to the US market last year. But what is Amazon Haul and what do brands need to know about it? Hannah Reyes, an Amazon expert at Fluid Marketplaces who advises brands on their Amazon strategy, answe…
Original Research
fluidmarketplaces.com
· Original study ↗
Methodology
Cited consumer survey data referenced by Fluid Marketplaces; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Temu: 28% monthly usage rate. Source: fluidmarketplaces.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/temu-monthly-usage-us-2025
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<blockquote cite="https://lighthousedata.io/data/temu-monthly-usage-us-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- monthly usage rate for Temu<br><small>Source: fluidmarketplaces.com (2025) · <a href="https://lighthousedata.io/data/temu-monthly-usage-us-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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