B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- minimum cost per mille decrease for Telegram Ads in Ukraine (2024)
In December 2024, the minimum CPM rate in Telegram Ads decreased, reducing the ad view cost by 50%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Netpeak Ukraine
Primary
Tier A
https://netpeak.net/uk/blog/telegram-ads-u-2024-yak-netpeak-ukraine-stvoryuvav-maybutne-tsifrovoi-re… ↗
Source Article
Telegram Ads у 2024. Як Netpeak Ukraine створював майбутнє цифрової реклами в Україні
Telegram Ads у 2024. Як Netpeak Ukraine створював майбутнє цифрової реклами в Україні
2024 рік став переломним для ринку реклами у месенджерах, а для команди Netpeak Ukraine — першого і найбільшого реселера Telegram Ads в Україні — періодом масштабування, експериментів та впровадження інновацій.
Про…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
Netpeak Ukraine
· Original study ↗
Methodology
Minimum CPM decreased from 1 EUR to 0.5 EUR.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Telegram Ads in Ukraine: 50% minimum cost per mille decrease. Source: Netpeak Ukraine (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/telegram-ads-2024-min-cpm-decrease-2
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<blockquote cite="https://lighthousedata.io/data/telegram-ads-2024-min-cpm-decrease-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- minimum cost per mille decrease for Telegram Ads in Ukraine<br><small>Source: Netpeak Ukraine (2024) · <a href="https://lighthousedata.io/data/telegram-ads-2024-min-cpm-decrease-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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