B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

78%

78% -- teens using email regularly for teenagers (2022)

2022  · n=1,200  · Adestra

78% of teens use email regularly according to an Adestra study.

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Attribution: Adestra View source
Lighthouse Research Team
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Source verified Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2022
Entity
teenagers
Sample Size
1,200
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Adestra Primary Tier B
https://www.truvisibility.com/blog/does-email-marketing-still-work/ ↗
Confidence: 28/100 Vintage: 2022 Channel: Deep Crawl
Source Article
Does Email Marketing Still Work?
You may be wondering, email marketing is still relevant in 2022, right? That would be like asking if communication, in general, is still relevant? Well, you can bet it is. It is more relevant now than ever before. Research shows us that email is still the best channel to reach people on, ahead of ot…
Original Research
Adestra · Original study ↗

Adestra survey of 1,200 internet users

Methodology documented
Industrymarketing RegionGlobal RoleAll marketers Channelemail
Plain Text
teenagers: 78% teens using email regularly. Source: Adestra (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teens-using-email-78
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<blockquote cite="https://lighthousedata.io/data/teens-using-email-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- teens using email regularly for teenagers<br><small>Source: Adestra (2022) · <a href="https://lighthousedata.io/data/teens-using-email-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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