B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

70%

70% -- share discovering music via social media for Teens and young adults (2022)

2022  · Instagram

70% of teens and young adults plan to discover new music and artists through social media.

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Attribution: Instagram View source
Lighthouse Research Team
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Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022
Entity
Teens and young adults
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Instagram Primary Tier B
https://www.cyberlicious.com/instagrams-new-annual-trend-report/ ↗
Confidence: 53/100 Vintage: 2022 Channel: Wayback
Source Article
Instagram's New Annual Trend Report
Instagram has just released its first edition of the “Instagram Trend Report!” This report is designed to provide insight into upcoming trends, as defined by Gen-Z, that will shape the culture of 2022. Rising Instagram trends are happening across all categories of music, fashion, creators and celebr…
Original Research
Instagram · Original study ↗

Instagram Trend Report survey data

Methodology documented
Industrymarketing
Plain Text
Teens and young adults: 70% share discovering music via social media. Source: Instagram (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teens-music-discovery-social-media-2022
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<blockquote cite="https://lighthousedata.io/data/teens-music-discovery-social-media-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share discovering music via social media for Teens and young adults<br><small>Source: Instagram (2022) · <a href="https://lighthousedata.io/data/teens-music-discovery-social-media-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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