B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12 hours
12 hours -- weekly social media hours for US teens (2020)
US teens spend an average of 12 hours per week on social media.
- Survey conducted during the onset of the COVID-19 pandemic (February 17 to March 27, 2020), with several teens taking it while quarantined at home.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12 hours
Unit
Duration Hours
Data Vintage
2020
Entity
Sample Size
5,200
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Piper Sandler
Primary
Tier A
https://digitalmedianet.com/piper-sandler-completes-39th-semi-annual-generation-z-survey-of-5200-u-s… ↗
Source Article
Piper Sandler Completes 39th Semi-Annual Generation Z Survey of 5,200 U.S. Teens
Piper Sandler Completes 39th Semi-Annual Generation Z Survey of 5,200 U.S. Teens
- Overall teen “self-reported” spending decreased by 13% Y/Y & 4% sequentially to $2,300—the lowest level since fall 2011
- Food continues to be teen’s No. 1 wallet priority at 25% share
- Teens care about social/politi…
Original Research
Piper Sandler
· Original study ↗
Methodology
Piper Sandler Taking Stock With Teens survey
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
US teens: 12 hours weekly social media hours. Source: Piper Sandler (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teen-social-media-hours-week
HTML Embed
<blockquote cite="https://lighthousedata.io/data/teen-social-media-hours-week" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12 hours</strong> -- weekly social media hours for US teens<br><small>Source: Piper Sandler (2020) · <a href="https://lighthousedata.io/data/teen-social-media-hours-week" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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