B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
19%
19% -- mql to opportunity rate increase for MQL-to-opportunity rate at five GTMStack customer accounts after adding technographic signals (2026)
Adding technographic signals to lead scoring models resulted in an average 19% increase in MQL-to-opportunity rate across five GTMStack customer accounts.
- Small sample size of 5 customer accounts
- Vendor-reported internal customer test
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
5
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier B
https://gtmstack.app/blog/lead-scoring-models-b2b ↗
Source Article
Building Lead Scoring Models That Sales Actually Trusts | GTMStack
Building Lead Scoring Models That Sales Actually Trusts
A practical guide to building B2B lead scoring models with fit and engagement scoring, calibration processes, and sales alignment strategies.
GTMStack Team
Table of Contents
Why Most Lead Scoring Fails
Lead scoring has a credibility problem. Ma…
Original Research
GTMStack
· Original study ↗
Methodology
Relative increase in MQL-to-opportunity rate when technographic signals were added to scoring models; vendor-reported internal customer test
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MQL-to-opportunity rate at five GTMStack customer accounts after adding technographic signals: 19% mql to opportunity rate increase. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/technographic-signals-mql-opportunity-lift
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<blockquote cite="https://lighthousedata.io/data/technographic-signals-mql-opportunity-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- mql to opportunity rate increase for MQL-to-opportunity rate at five GTMStack customer accounts after adding technographic signals<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/technographic-signals-mql-opportunity-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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