B
Evidence Grade B
Graded
under review
Safe to Cite
Current
16%
16% -- purchase likelihood decrease for product descriptions using technical language (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ariyh
Primary
Tier B
https://app.sciencesays.com/archive?ref=benjaminach.fr&page=17 ↗
Source Article
Science Says
Original Research
Ariyh
· Original study ↗
Methodology
Consumer behavior research summary (Ariyh/Science Says)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
product descriptions using technical language: 16% purchase likelihood decrease. Source: Ariyh (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/technical-language-purchase-decline-16
HTML Embed
<blockquote cite="https://lighthousedata.io/data/technical-language-purchase-decline-16" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- purchase likelihood decrease for product descriptions using technical language<br><small>Source: Ariyh (2026) · <a href="https://lighthousedata.io/data/technical-language-purchase-decline-16" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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