B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- content creation investment plans for Technology marketers (2021)
66% of technology marketers expected content creation to be a top area of content marketing investment in their organizations in 2021.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://martechasia.net/content-marketing/tech-sector-marketers-lag-behind-others-in-content-marketi… ↗
Source Article
Tech marketers lag behind others in content marketing strategy | MartechAsia
Only 41% of tech marketers have a documented content marketing strategy, says research.
New research unveils that marketers in the technology sector are lagging behind their counterparts in other sectors in having a documented content marketing strategy.
Only 41% of all technology marketers have a d…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Technology marketers: 66% content creation investment plans. Source: Content Marketing Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tech-content-creation-investment-2021
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<blockquote cite="https://lighthousedata.io/data/tech-content-creation-investment-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- content creation investment plans for Technology marketers<br><small>Source: Content Marketing Institute (2021) · <a href="https://lighthousedata.io/data/tech-content-creation-investment-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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