B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- share interested in hiring email marketing partners for tech brands (Q1 2023)
41% of tech brands in Winmo that reported layoffs in Q4 2022 and/or Q1 2023 are interested in hiring email marketing partners.
- Based on tech brands tracked in Winmo that reported layoffs in Q4 2022 and/or Q1 2023
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
Q1 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Winmo
Primary
Tier A
https://www.winmo.com/agency-new-business/tech-layoffs-will-prompt-cmos-to-seek-new-agency-partners/ ↗
Source Article
Tech Layoffs Will Prompt CMOs to Seek New Agency Partners
According to data from Winmo, almost a third (31%) of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023.
Groupon, for instance, filled a long-vacant CMO seat this January, the sa…
Original Research
Winmo
· Original study ↗
Methodology
Winmo database tracking
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
tech brands: 41% share interested in hiring email marketing partners. Source: Winmo (Q1 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tech-brands-email-marketing-partner-interest-2023
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<blockquote cite="https://lighthousedata.io/data/tech-brands-email-marketing-partner-interest-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share interested in hiring email marketing partners for tech brands<br><small>Source: Winmo (Q1 2023) · <a href="https://lighthousedata.io/data/tech-brands-email-marketing-partner-interest-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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