B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- share reporting stable or growing win rates for sales teams using AI automation and tech (2025)
91% of sales teams that go all-in on technology report stable or growing win rates.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://makeautomation.co/how-to-improve-sales-team-performance/ ↗
Source Article
How to Improve Sales Team Performance: A Practical Guide | MakeAutomation
How to Improve Sales Team Performance: A Practical Guide
Before you can even think about improving your sales team's performance, you have to get brutally honest about where things stand today. It’s a step too many leaders skip, eager to jump straight into new strategies. But without a clear, data-b…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot Sales Strategy Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales teams using AI automation and tech: 91% share reporting stable or growing win rates. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tech-adopting-teams-stable-growing-win-rates
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<blockquote cite="https://lighthousedata.io/data/tech-adopting-teams-stable-growing-win-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share reporting stable or growing win rates for sales teams using AI automation and tech<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/tech-adopting-teams-stable-growing-win-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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