B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- teams struggling to identify audiences share for GTM teams (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arisegtm.com
Primary
Tier C
https://arisegtm.com/blog/tool-sprawl-data-fragmentation-gtm-operating-system ↗
Source Article
Tool Sprawl & Data Fragmentation: Build a GTM OS
Original Research
arisegtm.com
· Original study ↗
Methodology
Cited without named original study
Methodology documented
Segmentation
IndustryMarTech
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
GTM teams: 70% teams struggling to identify audiences share. Source: arisegtm.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teams-struggle-audience-identification
HTML Embed
<blockquote cite="https://lighthousedata.io/data/teams-struggle-audience-identification" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- teams struggling to identify audiences share for GTM teams<br><small>Source: arisegtm.com (2026) · <a href="https://lighthousedata.io/data/teams-struggle-audience-identification" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.