B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57%
57% -- share of teams measuring cost and efficiency for marketing teams (2026)
57% of marketing teams currently measure AI at the cost and efficiency layer.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Jasper
Primary
Tier B
https://jasper.ai/state-of-ai-marketing-2026 ↗
Source Article
How to Measure AI Marketing ROI in 2026: The Real Framework - Nicola Ziady
|
Listen to this article
Getting your Trinity Audio player ready...
|
BLUF: Your AI spend is going up. Your ability to prove it’s working is going down. That gap exists because you’re measuring at the wrong layer – cost savings and hours saved – while leadership is asking about revenue and pipeline.…
Original Research
Jasper
· Original study ↗
Methodology
Jasper State of AI in Marketing 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing teams: 57% share of teams measuring cost and efficiency. Source: Jasper (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teams-measure-cost-efficiency-layer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/teams-measure-cost-efficiency-layer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of teams measuring cost and efficiency for marketing teams<br><small>Source: Jasper (2026) · <a href="https://lighthousedata.io/data/teams-measure-cost-efficiency-layer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.