B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8%
8% -- share of teams measuring business outcomes for marketing teams (2026)
8% of marketing teams currently measure AI at the business outcomes layer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Jasper
Primary
Tier B
https://jasper.ai/state-of-ai-marketing-2026 ↗
Source Article
How to Measure AI Marketing ROI in 2026: The Real Framework - Nicola Ziady
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BLUF: Your AI spend is going up. Your ability to prove it’s working is going down. That gap exists because you’re measuring at the wrong layer – cost savings and hours saved – while leadership is asking about revenue and pipeline.…
Original Research
Jasper
· Original study ↗
Methodology
Jasper State of AI in Marketing 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing teams: 8% share of teams measuring business outcomes. Source: Jasper (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teams-measure-business-outcomes-layer
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<blockquote cite="https://lighthousedata.io/data/teams-measure-business-outcomes-layer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- share of teams measuring business outcomes for marketing teams<br><small>Source: Jasper (2026) · <a href="https://lighthousedata.io/data/teams-measure-business-outcomes-layer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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