B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of revops and sales teams calling crm data cornerstone for RevOps and sales teams (2025)
90% of RevOps and sales teams called CRM data the cornerstone of their operations in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier B
https://www.validity.com/resource-center/the-state-of-crm-data-management-in-2025/ ↗
Source Article
Data Quality Metrics Every RevOps Leader Should Track Monthly
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Data Quality Metrics Every RevOps Leader Should Track Monthly
In 2026, 60% of organizations don't measure the cost of poor data quality at all, according to Gartner research cited in ZoomInfo…
Original Research
Validity
· Original study ↗
Methodology
Validity State of CRM Data Management survey
Methodology documented
Segmentation
IndustrySaaS
Company SizeEnterprise
RegionUS
RoleAll marketers
Cite this stat
Plain Text
RevOps and sales teams: 90% share of revops and sales teams calling crm data cornerstone. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teams-crm-data-cornerstone-2025
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<blockquote cite="https://lighthousedata.io/data/teams-crm-data-cornerstone-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of revops and sales teams calling crm data cornerstone for RevOps and sales teams<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/teams-crm-data-cornerstone-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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