B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
289
289 -- monthly unit sales for Taxi 7:24 Chevrolet (Colombia) (2008-12)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
289
Unit
Count
Data Vintage
2008-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cannes Lions / Sancho BBDO Bogotá
Primary
Tier C
http://directdaily.blogspot.com/2009/06/taxi-724-chevrolet-taxi-rockola.html ↗
Source Article
directdaily
Original Research
Cannes Lions / Sancho BBDO Bogotá
· Original study ↗
Methodology
Monthly unit sales grew from 289 units at launch of 'Taxi Rockola' to 403 units at campaign closure (range noted; 403 is the end value).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Taxi 7:24 Chevrolet (Colombia): 289 monthly unit sales. Source: Cannes Lions / Sancho BBDO Bogotá (2008-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/taxi-724-monthly-units-289-to-403
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<blockquote cite="https://lighthousedata.io/data/taxi-724-monthly-units-289-to-403" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>289</strong> -- monthly unit sales for Taxi 7:24 Chevrolet (Colombia)<br><small>Source: Cannes Lions / Sancho BBDO Bogotá (2008-12) · <a href="https://lighthousedata.io/data/taxi-724-monthly-units-289-to-403" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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