B
Evidence Grade B
Graded
under review
Safe to Cite
Current
38%
38% -- aov uplift for Tatcha (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alhena
Primary
Tier C
https://alhena.ai/blog/ai-ab-testing-ecommerce/ ↗
Source Article
AI A/B Testing for Ecommerce: The Practitioner's Guide
Original Research
Alhena
· Original study ↗
Methodology
Vendor-cited case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tatcha: 38% aov uplift. Source: Alhena (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tatcha-aov-uplift-38
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<blockquote cite="https://lighthousedata.io/data/tatcha-aov-uplift-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- aov uplift for Tatcha<br><small>Source: Alhena (2026) · <a href="https://lighthousedata.io/data/tatcha-aov-uplift-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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