B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68.3%
68.3% -- follower growth rate for Tata Hexa Instagram (2018)
The #OneWithTheRoad digital campaign by WATConsult and Tata Motors garnered a 68.3% follower growth on Instagram.
- Attributed specifically to the #OneWithTheRoad campaign execution
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68.3%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WATConsult
Primary
Tier B
https://campaignsoftheworld.com/digital-campaigns/tata-hexa-one-with-the-road-digital-campaign/ ↗
Source Article
Tata Hexa Turns 1, rolls out #OneWithTheRoad digital campaign
WATConsult and Tata Motors launched a digital campaign to mark the first anniversary celebration of its lifestyle SUV brand, Tata Hexa. #OneWithTheRoad campaign highlights the emotional values of the customers with the brand.
Tata Hexa’s 1-year anniversary was a special occasion and, hence, the bran…
Original Research
WATConsult
· Original study ↗
Methodology
Campaign performance reported by WATConsult for the #OneWithTheRoad digital campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tata Hexa Instagram: 68.3% follower growth rate. Source: WATConsult (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tata-hexa-instagram-follower-growth
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<blockquote cite="https://lighthousedata.io/data/tata-hexa-instagram-follower-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.3%</strong> -- follower growth rate for Tata Hexa Instagram<br><small>Source: WATConsult (2018) · <a href="https://lighthousedata.io/data/tata-hexa-instagram-follower-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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