B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20,000,000
20,000,000 -- hashtag views for Tarte #TarteDubaiTrip campaign (2023)
The hashtag #TarteDubaiTrip amassed over 20 million views during Tarte's Dubai influencer trip campaign.
- Source states 'over 20 million views'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tarte Cosmetics
Primary
Tier B
https://glenmont.co/the-true-impact-of-influencer-marketing-trips/ ↗
Source Article
The True Impact of Influencer Marketing Trips
TL;DR
Influencer trips, like Tarte’s Dubai event, offer brands massive exposure and engagement through influencer content. Tarte’s trip, which featured top influencers and generated millions of views, showcases the power of this marketing strategy. While these trips can boost brand visibility, foste…
Original Research
Tarte Cosmetics
· Original study ↗
Methodology
Platform view counts for campaign hashtag
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tarte #TarteDubaiTrip campaign: 20,000,000 hashtag views. Source: Tarte Cosmetics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tarte-dubai-hashtag-views-20m
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<blockquote cite="https://lighthousedata.io/data/tarte-dubai-hashtag-views-20m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20,000,000</strong> -- hashtag views for Tarte #TarteDubaiTrip campaign<br><small>Source: Tarte Cosmetics (2023) · <a href="https://lighthousedata.io/data/tarte-dubai-hashtag-views-20m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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