B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
140,000,000
140,000,000 -- hashtag views for Tarte #TrippinWithTarte campaign (2023)
The hashtag #TrippinWithTarte amassed over 140 million views during Tarte's Dubai influencer trip campaign.
- Source states 'over 140 million views'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
140,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tarte Cosmetics
Primary
Tier B
https://glenmont.co/the-true-impact-of-influencer-marketing-trips/ ↗
Source Article
The True Impact of Influencer Marketing Trips
TL;DR
Influencer trips, like Tarte’s Dubai event, offer brands massive exposure and engagement through influencer content. Tarte’s trip, which featured top influencers and generated millions of views, showcases the power of this marketing strategy. While these trips can boost brand visibility, foste…
Original Research
Tarte Cosmetics
· Original study ↗
Methodology
Platform view counts for campaign hashtag
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tarte #TrippinWithTarte campaign: 140,000,000 hashtag views. Source: Tarte Cosmetics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tarte-dubai-hashtag-views-140m
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<blockquote cite="https://lighthousedata.io/data/tarte-dubai-hashtag-views-140m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>140,000,000</strong> -- hashtag views for Tarte #TrippinWithTarte campaign<br><small>Source: Tarte Cosmetics (2023) · <a href="https://lighthousedata.io/data/tarte-dubai-hashtag-views-140m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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