B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$2,335
$2,335 -- direct mail campaign postage cost for USPS targeted Marketing Mail 5,000-piece campaign (2026)
Postage for a 5,000-piece targeted Marketing Mail campaign at the Mixed automation letter rate runs approximately $2,335 in 2026.
- Excludes $250 to $600 in list acquisition costs
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2,335
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Mail Processing Associates (MailPro)
Primary
Tier B
https://www.mailpro.org/post/glossary/eddm/ ↗
Source Article
USPS EDDM 2026: Costs, Size Rules & Done-for-You Mailing
Every Door Direct Mail (EDDM): What It Is, Costs, and How to Use It in 2026
Every Door Direct Mail (EDDM) is a USPS program that delivers your mail to every address on a chosen postal carrier route, with no mailing list required. This guide covers 2026 postage rates, size and weight rules, when to p…
Original Research
Mail Processing Associates (MailPro)
· Original study ↗
Methodology
Estimated at Mixed automation letter rate, plus $250-$600 list costs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
USPS targeted Marketing Mail 5,000-piece campaign: $2,335 direct mail campaign postage cost. Source: Mail Processing Associates (MailPro) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/targeted-mail-5000-piece-postage-cost
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<blockquote cite="https://lighthousedata.io/data/targeted-mail-5000-piece-postage-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,335</strong> -- direct mail campaign postage cost for USPS targeted Marketing Mail 5,000-piece campaign<br><small>Source: Mail Processing Associates (MailPro) (2026) · <a href="https://lighthousedata.io/data/targeted-mail-5000-piece-postage-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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