B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
15%
15% -- revenue increase for The Garden Company targeted email segment (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
CXL
Primary
Tier A
https://cxl.com/blog/ecommerce-personalization-strategy/?utm_source=dlvr.it&utm_medium=twitter ↗
Source Article
Ecommerce Personalization Strategy: A Stepwise Approach
At some point, personalization may seem like a good next step to level up CRO efforts. But companies—if and when personalization does make sense—often try to use algorithms immediately, relying on AI and machine learning to create personalized experiences.
Many also get started with marketing tools …
Original Research
CXL
· Original study ↗
Methodology
Test comparing targeted email version to default newsletter
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
The Garden Company targeted email segment: 15% revenue increase. Source: CXL (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/targeted-email-revenue-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/targeted-email-revenue-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- revenue increase for The Garden Company targeted email segment<br><small>Source: CXL (2023) · <a href="https://lighthousedata.io/data/targeted-email-revenue-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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