B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- share of targeted campaign complaints via facebook for Elections Canada voter complaints (2015 Federal Election) (2015)
17% of targeted campaign activities complained about to Elections Canada during the 2015 Federal Election happened through Facebook.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
264
Geography
CA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AMO research team
Primary
Tier A
https://www.amo-oma.ca/en/canadian-complaints-about-election-advertising/ ↗
Source Article
“I do not know how my email address ended up on their list”
Original Research
AMO research team
· Original study ↗
Methodology
Coding of 264 complaints by platform
Methodology documented
Segmentation
Industrycontent_marketing
RegionCA
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Elections Canada voter complaints (2015 Federal Election): 17% share of targeted campaign complaints via facebook. Source: AMO research team (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/targeted-campaign-complaints-facebook-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/targeted-campaign-complaints-facebook-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of targeted campaign complaints via facebook for Elections Canada voter complaints (2015 Federal Election)<br><small>Source: AMO research team (2015) · <a href="https://lighthousedata.io/data/targeted-campaign-complaints-facebook-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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