B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- ad revenue increase forecast for interactive TV targeted advertising (2026)
eMarketer forecasts that targeted advertising via interactive TV could potentially increase revenue by 20%.
- Forecasted/potential increase
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://networkustad.com/news/youtube-expands-interactive-video-on-tv/ ↗
Source Article
YouTube Expands Interactive Video on TV Features
YouTube has rolled out interactive video features to its TV platform, allowing users to engage with content through polls, quizzes, and shoppable links directly on smart TVs and streaming devices. This expansion, announced in early 2026, builds on the platform’s mobile and web capabilities, reaching…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
interactive TV targeted advertising: 20% ad revenue increase forecast. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/targeted-advertising-revenue-forecast-emarketer
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<blockquote cite="https://lighthousedata.io/data/targeted-advertising-revenue-forecast-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ad revenue increase forecast for interactive TV targeted advertising<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/targeted-advertising-revenue-forecast-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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