B
Evidence Grade B
Safe to Cite
Dated
12.55%
12.55% -- market share change for International brands in Taobao bag category (2011)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.55%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Sources (2)
Zenith
Primary
Tier A
https://mediabrief.com/zenith-ad-spend-by-home-appliance-brands/ ↗
Source Article
Zenith: Ad spend by home appliance brands to reach USD 5 billion in 2021 › Mediabrief.com
Zenith forecasts that home-appliance advertising in 12 key markets*will grow ahead of advertising as a whole in 2021, expanding by 12.6% while total advertising grows by 11.5%. Forced to spend more time at home, consumers are investing in making their homes more pleasant to live in, using some of th…
Also cited by
199it.com
http://www.199it.com/archives/61158.html
2026-08-13
Original Research
Zenith
· Original study ↗
Methodology
Decline in market share among top 100 brands
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
International brands in Taobao bag category: 12.55% market share change. Source: Zenith (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/taobao-international-brands-share-decline-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/taobao-international-brands-share-decline-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.55%</strong> -- market share change for International brands in Taobao bag category<br><small>Source: Zenith (2011) · <a href="https://lighthousedata.io/data/taobao-international-brands-share-decline-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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