B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14
14 -- offline roas for Tanishq Reels + Click-to-WhatsApp campaigns (2025)
Tanishq's jewelry campaigns achieved a 14x offline return on ad spend (ROAS) by combining Reels with Click-to-WhatsApp prompts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14
Unit
Multiple
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
insights.topkee.com.sg
Primary
Tier C
https://insights.topkee.com.sg/dynamic/facebook-ads-india-retail-marketing ↗
Source Article
Facebook Ads Dominate India\'s $2T Retail Market | Topkee
Singapore
India's retail landscape is experiencing a profound transformation, with Meta's platforms—Facebook, Instagram, and WhatsApp—emerging as the leading channels for product discovery. A 2025 Meta-commissioned study indicates that 80% of Indian shoppers uncover products via Social Media, and an…
Original Research
insights.topkee.com.sg
· Original study ↗
Methodology
Single brand campaign case study
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Tanishq Reels + Click-to-WhatsApp campaigns: 14 offline roas. Source: insights.topkee.com.sg (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tanishq-reels-whatsapp-offline-roas-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tanishq-reels-whatsapp-offline-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14</strong> -- offline roas for Tanishq Reels + Click-to-WhatsApp campaigns<br><small>Source: insights.topkee.com.sg (2025) · <a href="https://lighthousedata.io/data/tanishq-reels-whatsapp-offline-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.