B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

95%

95% -- share of total addressable market not in buying mode for B2B total addressable market (2026)

Name: Share Of Total Addressable Market Not In Buying Mode Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2026 · Alchemail

Roughly 95% of a total addressable market is not in buying mode at any given moment.

Stated as an industry heuristic / rule of thumb
Qualified with 'roughly'

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Attribution: Alchemail View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

95%

Unit

Percentage

Data Vintage

2026

Entity

B2B total addressable market

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Alchemail Primary Tier C

https://alchemail.io/blog/what-is-the-difference-between-demand-generation-and-lead-generation ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Demand Generation vs Lead Generation: The Real Difference

Original Research

Alchemail · Original study ↗

Methodology

Vendor blog citing common industry heuristic; no named original study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B total addressable market: 95% share of total addressable market not in buying mode. Source: Alchemail (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tam-not-in-buying-mode-95pct

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<blockquote cite="https://lighthousedata.io/data/tam-not-in-buying-mode-95pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of total addressable market not in buying mode for B2B total addressable market<br><small>Source: Alchemail (2026) · <a href="https://lighthousedata.io/data/tam-not-in-buying-mode-95pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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