B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

1,622

1,622 -- social media mentions for Taco Bell (2013-01)

Name: Social Media Mentions Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2013-01 · Sentiment Metrics

Taco Bell received 1,622 social media mentions regarding its Super Bowl ad in the seven days leading up to the game.

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Attribution: Sentiment Metrics View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

1,622

Unit

Count

Data Vintage

2013-01

Entity

Taco Bell

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sentiment Metrics Primary Tier B

http://www.sentimentmetrics.com/blog/2013/01/31/super-bowls-infamous-ads-how-are-they-fairing-on-soc… ↗

Confidence: 28/100 Vintage: 2013-01 Channel: Common Crawl

Source Article

Super Bowl’s infamous ads – How are they fairing on social media in the run up to the big game?

Original Research

Sentiment Metrics · Original study ↗

Methodology

Social media sentiment analysis over seven days pre-Super Bowl

Methodology documented

Segmentation

IndustryMedia RegionUS RoleAll marketers Channelsocial

Cite this stat

Plain Text

Taco Bell: 1,622 social media mentions. Source: Sentiment Metrics (2013-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/taco-bell-super-bowl-social-mentions-2013

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<blockquote cite="https://lighthousedata.io/data/taco-bell-super-bowl-social-mentions-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,622</strong> -- social media mentions for Taco Bell<br><small>Source: Sentiment Metrics (2013-01) · <a href="https://lighthousedata.io/data/taco-bell-super-bowl-social-mentions-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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