B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

85%

85% -- share of b2b marketers using generative ai for B2B marketers (2025)

Name: Share Of B2B Marketers Using Generative AI Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2025 · Taboola

85% of B2B marketers use generative AI tools.

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Attribution: Taboola View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

85%

Unit

Percentage

Data Vintage

2025

Entity

B2B marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Taboola Primary Tier B

https://searchmeets.ai/blog/czy-content-tworzony-przez-ai-zabije-marketing-jak-na-sprzedaz-wplynie-b… ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Czy content tworzony przez AI zabije marketing? Jak na sprzedaż wpłynie brak autentyczności? | Agencja SEO AI SearchMeets.ai

- Home - | - Blog - | - Czy content tworzony przez AI zabije marketing? Jak na sprzedaż wpłynie brak autentyczności? — Opublikowano: 11 lutego, 2026 Ostatnia aktualizacja: 2 lipca, 2026 Roksana Frankowska Spis treści: W 2024 roku marketingowy świat przeżył swój „moment ChatGPT”. Zachłyśnięci wizją d…

Original Research

Taboola · Original study ↗

Methodology

Taboola content marketing statistics

Methodology documented

Segmentation

Industrymarketing

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Plain Text

B2B marketers: 85% share of b2b marketers using generative ai. Source: Taboola (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/taboola-b2b-marketers-generative-ai-2025

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<blockquote cite="https://lighthousedata.io/data/taboola-b2b-marketers-generative-ai-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of b2b marketers using generative ai for B2B marketers<br><small>Source: Taboola (2025) · <a href="https://lighthousedata.io/data/taboola-b2b-marketers-generative-ai-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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