B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- percentage increase for Tablet paid search clicks (Q2 2012)
The share of paid clicks from tablet devices increased 33% on Marin Software's platform between Q1 and Q2 2012.
- Based on Marin Software platform data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
Q2 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.emarketer.com/Article.aspx?R=1009423 ↗
Source Article
Tablet Ads Deliver Results, but Barriers Remain
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tablet paid search clicks: 33% percentage increase. Source: eMarketer (Q2 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tablet_paid_search_clicks_increase_q1_q2_2012
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<blockquote cite="https://lighthousedata.io/data/tablet_paid_search_clicks_increase_q1_q2_2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- percentage increase for Tablet paid search clicks<br><small>Source: eMarketer (Q2 2012) · <a href="https://lighthousedata.io/data/tablet_paid_search_clicks_increase_q1_q2_2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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