B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- page views uplift for tablet users vs smartphone users (2013-02)
Browsing on tablets accounted for 70% higher page views compared to smartphones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2013-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.zobristinc.com/blog/tablets-surpass-smartphones-in-web-traffic-for-the-first-time/ ↗
Source Article
Tablets Surpass Smartphones in Web Traffic for the First Time - Zobrist Software Group, Inc.
According to Adobe, tablet traffic has surpassed web traffic for the first time in February 2013. With their analysis in over 100 billion visits across 1,000 sites, 8% of global traffic came from tablets. In the US, it accounted for 9.1% of traffic vs. 7.4% of smartphone traffic. Customers just pref…
Original Research
Adobe
· Original study ↗
Methodology
Adobe analysis of over 100 billion visits across 1,000 sites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
tablet users vs smartphone users: 70% page views uplift. Source: Adobe (2013-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tablet-page-views-70-higher-2013
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<blockquote cite="https://lighthousedata.io/data/tablet-page-views-70-higher-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- page views uplift for tablet users vs smartphone users<br><small>Source: Adobe (2013-02) · <a href="https://lighthousedata.io/data/tablet-page-views-70-higher-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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